Case Studies / Growth and Marketing
Growth and Marketing
Websites, advertising, and the systems behind them. We help businesses improve how customers find them, understand their services, submit inquiries, and complete purchases. Depending on the client, the work covers website development, e-commerce, advertising, lead tracking, customer follow-up, or AI search visibility.
Featured Project
Tariq al-Oud
Connecting advertising, customer content, promotions, and follow-up.
Tariq al-Oud is an online fragrance brand. nAblement worked with the company as a growth partner responsible for paid advertising and the customer systems behind it.
What nAblement delivered
The work included:
- 01Advertising planning
- 02Campaign creative
- 03Audience targeting
- 04Ongoing campaign adjustments
- 05Software for collecting customer photographs and videos
- 06Review collection
- 07Preparation of customer content for advertising and the online store
- 08Promotional offer and discount setup
- 09Rules controlling when offers begin and end
- 10Automated customer follow-up emails
- 11Coordinated email designs
- 12A holiday campaign
Earlier work for the brand included a headless Shopify rebuild and brand strategy, along with a revenue-uplift engagement.
Result
Advertising, customer content, promotional offers, and follow-up communication were brought into one connected process. Customer photographs, videos, and reviews are prepared for use in advertising and on the store. Offers begin and end on set rules the store applies on its own. A combined e-commerce, advertising, and customer-engagement project helped increase monthly sales from approximately $2,000 to $20,000 within two months.
Additional Work
Burke’s Works and Burke’s Lighting
Two service websites designed to turn interest into trackable inquiries.
nAblement built separate websites for two Pittsburgh-area businesses operated by Tommy Burke. Burke’s Works provides interior demolition, hauling, junk removal, power washing, and repair services. Burke’s Lighting installs permanent exterior lighting.
What nAblement delivered
Each website explains the company’s services clearly and gives prospective customers a direct way to request a quote. The work included:
- 01Website design and development
- 02Domain setup
- 03Website hosting
- 04Quote request forms
- 05Immediate notifications to the owner
- 06Inquiry tracking
- 07Structured business information
- 08Content that search engines and AI tools can interpret
- 09A before-and-after installation gallery for Burke’s Lighting
Result
Every incoming quote request is recorded and sent to the owner at once, so every inquiry is captured and followed up. The engagement is now expanding into Facebook advertising and a complete system for managing leads across both businesses.
Website and Visibility
Simplify Ballast
A website and visibility system built around the questions ship operators ask.
Simplify Ballast advises ship operators on ballast-water regulatory requirements. nAblement built a website around the situations prospective clients commonly face, so a visitor can recognize their own situation and move to the right next step without knowing which service to ask for.
The website includes
- 01Service pages based on common client situations
- 02A guided form that helps visitors explain what they need
- 03A contact system that sends each inquiry to the correct place
nAblement also introduced Beacon, its platform for tracking how AI assistants answer customer questions. Beacon checks how tools such as ChatGPT answer the questions ship operators ask, and shows when Simplify Ballast appears, which competitors are mentioned, and which sources the tools rely on. It also points to where the website should answer those questions more clearly.
Ongoing support
Beacon drafts articles and social posts in the owner’s voice for review and approval. It also produces a weekly brief covering relevant industry developments. The owner controls what is published.
Engagement in Progress
A university communication program
Establishing the program’s online presence
nAblement is developing the website for a research university’s communication program and managing its advertising through an official partnership with the program. The first phase combines website development with promotional support to introduce the program’s work and build awareness. Further work with the program is planned.
Discuss a website or marketing project
Tell us how customers find your business today and where the process loses them.